Brakar. » Testosterone http://brakar.com Life. Simple. Sat, 10 Mar 2012 12:55:55 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 “Cars are one of the few opportunities left for men to compete for dominance” http://brakar.com/2009/05/21/cars-are-one-of-the-few-opportunities-left-for-men-to-compete-for-dominance/ http://brakar.com/2009/05/21/cars-are-one-of-the-few-opportunities-left-for-men-to-compete-for-dominance/#comments Thu, 21 May 2009 19:25:06 +0000 Brakar http://www.brakar.com/?p=9 Continue reading →]]> Roy Tanck wrote an interesting post on cars and why we may never have an “Atom” car. You know, like the Intel Atom processor that’s just powerful enough for the most common needs and is light, cheap and uses little energy. While women may find an “Atom” car fascinating, guys would never. It’s like he says in the title: “Testosterone may be the biggest polluter of all”
  

I think it’s terribly clever that Tesla opted to create a sports car before doing a sedan model. It might just convince people that electric cars can be exciting. But the more important issue is probably that, apparently, we need cars to be exciting. I’m not a psychologist, but it seems that cars are one of the few opportunities left for men to compete for dominance. And we’re hormonally programmed to compete. We want our car to be faster and more expensive than our neighbor’s. Not safer or more fuel-efficient. That’s why even Tesla’s roadster isn’t as energy efficient as it could be. It’s built for speed. Speed means power, and power means energy.

via Testosterone may be the biggest polluter of all | Roy Tanck’s weblog.

]]> http://brakar.com/2009/05/21/cars-are-one-of-the-few-opportunities-left-for-men-to-compete-for-dominance/feed/ 0